OUGD401 Study Task 6 - Establishing the requirements of your practical investigation

How will I approach my practical investigation.

Task one:

1. Technique - Packaging
2. Content - Design features which will influence a consumer to buy the product.
3. Communication/Message - Design can impact and become a more desirable product than an established brand.
4. Research/Analysis - Primary research looking at packaging of cereal in shops. Questionnaires.
5. Exploration/Evaluation - Further Questionnaires - Preference scores.

Initial Ideas:

After thinking of my ideas in more depth I decided to go with the idea of redesigning a piece of packaging to show how status of a brand and the design have an influence on whether a consumer will buy a product.

Edit: Hypothesis - Status of a brand and the design had an influence on whether a consumer will buy a product.