Tuesday, October 13, 2015

OUGD401 Visual Literacy

On Wednesday the 7th of October we had a visual literacy lecture where we learnt exactly what it visual literacy means along with some related terminology.

Visual Literacy:

  • Ability to construct meaning from visual images and type
  • Interpreting images through time and culture
  • Producing images that effectively communicate a message
I found this lecture quite self explanatory it was easy to understand and follow. What I have gained from this lecture is taking into consideration exactly how people are going to read an image or symbol and make sure the design is clear enough for a wide range of different audience to understand. This information gained from this lecture will come in handy with the new brief with have been set on logo type. I hopefully will be able to translate the relationship between form and meaning, and the way meaning is created through it.

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