Wednesday, November 8, 2017

OUGD601 Presenting my idea

COP - Presentation (5-10mins)

Over the summer the question that I had decided on was:

'To what extent has Graphic Design constructed our understanding or view, and perceptions of truth?'

THEME
- Perception

BACKGROUND
- Rise of consumerism 
- Social impact of graphic design
- Reality of design and how perceptions can be influenced and changed.

INTERESTS
- Link between psychology and design - why people really connect with design e.g brands.
- How design can distract away from the truth of the product or service.

THINGS TO LOOK INTO
- Adbusters - trying to change perception of brands 'the ugly truth'.
- Gestalt - helps the designer influence the viewer by controlling how the design is viewed (Logo).
- Branding Techniques - playing on emotions, personal connections.

PRESENTATION










FEEDBACK
- Don't use 'To what extent..'
- Could be changed to 'How has our perception through advertisements...'
- Have more of a packaging focus.

CHANGES
- 'What is the effect of packaging on consumer perception?'

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