After creating a mind map of ideas related to my essay question - 'How is social control achieved through design?', it has helped me to try and narrow down what I could produce for the practical side of the module.
From this I have come up with two ideas, the first is creating a newspaper dedicated to news satire, I want to create something that tries to convince people that it is true and genuine through layout design. I could look at social media and current newspapers and their political standpoint. As well as looking at advertisements in newspapers, how they are placed to attract the eye.
The second idea is to create an advertising campaign which plays on dreams and fantasies, strong persuasion. Possibly creating a brand which has values, ideals and begins to make promises. Creating it for something made up or rebranding something with a different meaning.
After discussing through both ideas with my tutor I have decided to go with my second idea as I believe it has more substance and I will be able to gain more from it. I want to look at the area of luxury, producing something that makes out that it is a lot more special than it is.
1. Research question:
How are people persuaded to buy something considered a luxury?
CoP Theme: Society
Graphic Discipline: Advertising / Public Awareness / Branding
Items that are considered a luxury, are they actually any better? Are people just buying into the idea of luxury, or do they get what they are paying for?
1a. Is it viable?
What is there to study (ontology)?
- Advertising campaigns - successes / failures
- Branding - what makes or breaks a brand
- Luxury
- Techniques / processes
- Image / identity design
- Colour
- Type
- Production processes
- Distribution
- Target audience relevance
- Political
- Who use's
- Aesthetics - design of dreams - design that won't last forever
- Culture and the arts
How can we know about it (epistemology)?
By checking that the resources used are reliable, and it has evidence to back it up.
How do we study it (methodology)?
- Literature review
- Questionnaires
- Observation
- Drawing
- Making
- Recording
- Primary research (collecting data that doesn't exist, specific to my question)
- Secondary research (analysing research that has already been collected)
- Quantitative research (measurable numerical data)
- Qualitative research (non-numerical data, perceptions)
2. Defining the design problem:
Creating a luxury appeal for a product through branding / advertising.
3. "Client" needs or requirements:
- Brand logo
- Luxury image established
4. Audience:
- 20 - 30 yr olds
5. Mandatory requirements:
- Design outcomes must include company logo
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