OUGD601 Practical Brief

Client: 

WE'VE GOT ETHICS

A group dedicated to ethical advertising, seeking to promote honesty, fairness and responsibility in all advertising. 

Brief:

Create an advertisement campaign to highlight to consumers and drive awareness of the negative impact of advertising within society.

Negatives include:
- Enhancing insecurities e.g. body image
- Promise of happiness through consumption
- Everything thing you need is for sale
- Identity solution
- Misrepresentation
- False images
- Unrealistic expectations
- Promotion of harmful products

Aims and Objectives:

- Drive awareness
- Professional 
- Clear message
- Thought provoking
- Create conversation

Target Audience:

16 - 25 year olds

Requirements:

- Include logo

Deliverables:

- Posters

Relation to essay:

The persuasive advertising methods talked about within the essay will be used to show how it can impact consumer behaviour negatively, and it is important to show the reality behind the advertisements.