I really want my practical and my essay to have a clear succinct link that connects the two, as I don't think this has been successful within my other COP practicals. I decided to do a quick mind map to help to get some initial ideas.
The main idea would be to create a branding campaign that utilises some of the persuasive techniques that I have talked about within my essay. Picking a brand which already has an established association / message, will make it easier to apply the persuasive techniques. The idea is still quite broad at the moment so will need more refinement to make it a workable brief.
Crit:
Today we had a group crit to help us start formulating ideas for the practical. I found this useful to really start thinking about what it is that I am going to produce. However, I think due to the broad nature of what I could do, I think it was hard for people to give me appropriate feedback until I had determined more about what it is I wanted to do.
Notes:
- How should I best produce? This will all depend on what brand I decide to do as this will impact on production.
- Where would you display? Billboards, interiors? This is something I again need to think about later in the process when I have decided more coherently what I want to do.
- Brand with negative connotations? Lynx? Use more positive persuasion to help attach new associations to the brand.
- Use packaging and the explained theories of advertising to reinforce a pre existing campaign.
- Should it be packaging? I had mentioned that my interests are within packaging rather that advertising, suggesting I'd enjoy doing packaging and get more out of it in terms of portfolio.
- Advertising can be broader and might have a better link with essay.
- I need to choose a brand to study and compare so that persuasive methods can be implemented with the brand meaning.
- Focus on Identity and lifestyle? Basic vs Luxury?
The crit for me raised more questions than actually providing me with any answers, but I think these are all things I need to consider in more depth. Focusing on packaging would be more in line with what I want to do as well as potentially being more fun, so it was suggested to go down this route. My main concern however is that the link might not be obvious as I haven't talked about packaging within my essay, maybe this is something I should try and include to give a clearer synthesis. I need to choose a brand as soon as possible with a strong identity/message that I can communicate through the packaging.
The next crit will be on Monday 8th January at 11am, however I think that I need more support before Christmas to finalise an idea so I know exactly what it is that I have got to do.
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