Practical Rationale:
WHAT
A guerrilla advertising campaign which aims to raise awareness of the negative impacts of advertising on society and reject methods of persuasion which cause them.
HOW
Using irony and humour a poster campaign has been created which mimics warning labels/symbols, warning of the negative effects of advertising. It is an interactive campaign which encourages people to get involved by placing stickers over ads that lead to these negative effects. By using social media to get people to share their images of the stickers over the ads, with the hash-tag #ADwarning.
WHY
The target audience is 16 - 25, so clear concise information with the use of symbols allows information to be digested easily. Making it interactive and fun will encourage a younger audience to get involved, especially if they see other people doing it on social media. Humour is also important to engage with people, it will make the campaign more memorable and sharable.
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