Adbusters
'We are a global network of artists, writers, musicians, designers, poets, philosophers and punks trying to pull off a radical transformation of the current world order.'
The Adbusters Media Foundation publishes the reader-supported, advertising-free Adbusters, an activist magazine with an international circulation of 120,000 by the late 2000s devoted to challenging consumerism. Adbusters also launch campaigns such as 'Buy Nothing Day', 'TV Turnoff Week' and 'Occupy Wall Street'. They are well known for their 'subvertisments' which spoof popular advertisements. They blame advertising for playing a central role in creating and maintaining consumer culture. This argument is based on the belief that the advertising industry goes to great effort and expense to associate desire and identity with commodities. (Wikipedia)
UNTITLED (I SHOP THEREFORE I AM), 1987. BARBARA KRUGER.
NOTHING BILLBOARD, FROM ADBUSTERS #37. FIONA JACK.
TABULA ROSA, 2004. BORJANA VENTZISLAVOVA, MIROSLAV NICIC & MLADEN PENEV.
HEATHER ANNE CAMPBELL, THE MIDNIGHT SHOW. THIS SPOOF AD APPEARED IN ADBUSTERS #96.
Adbusters create shocking images which capture the viewers attention, but whether it has any real impact to promote change is questionable. This is something I will need to think about when coming up with my own campaign message - it needs to be clear and understandable as well as having an impact which makes the viewer more aware of devious advertising.
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