For my second design idea I am working with the star at a large scale having half of it showing. Then the type will be organised to the left of it. I've decided to work with a black background for this design because I think it helps to give the luxury appeal, it can also work well with bright flashes of colour. The colour at the top and bottom will relate to the flavour of the packet.
Amiko:
Helvetica Light:
Muli Light:
Gill Sans Light:
I think the most appropriate typeface is Gill Sans Light due to the thin letterforms and curved friendly nature.
Explanation/Justification:
The large scale star helps to attract attention on a shelf while only half showing provides more intrigue and helps it to look less cheap. This symbol is reminiscent of the old star to provide that recognition with the old design. Colour is used sparingly to create a strong contrast, and to help the consumer to identify the flavour quickly. The typeface has thin letterforms that are spaced close together which helps give more elegance to the design. The company's logo has been made greyscale so that the bright red doesn't contrast with the design.
Feedback:
- The colour scheme works, helps the design to stand out and appear more luxurious.
- The star is subtle but helps to emphasise the quality.
- Yellow tabs at top and bottom help to add definition to the packaging.
- Typeface is appropriate, thin and elegant.
- More authentic, oriental feel
- Could consider foiling where the star is instead of white.
I really like this design and I think that is has potential, I am going to try the design with the foiling to see what effect that has.
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