Outline, justify and explain distribution considerations - how will your design be distributed to best attract the right audience?
For initial distribution the packets will be available in high-end supermarkets such as Waitrose and Marks and Spencers, this is where you will find people looking for the better quality more luxury food items. It can also initially be given out as a free taster with Waitrose deliveries, this will introduce the product and people will notice the new look and be intrigued to find out more. Then, as product demand grows it will move into chains such as Tesco and Sainsburys to appeal to the more student market.
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