Based on the research derived from CoP 2 looking at how social control is achieved through design, I will be exploring the research question 'To what extent has Graphic Design constructed our understanding of historical events and perceptions of truth?'.
I am interested in understanding the social impact graphic design has, through periods of style and the rise of consumerism. Exploring the reality of design and how perceptions can be influenced and changed. Design narratives which create immaterial aspects such as emotions, are used to connect with consumers on a different level. This links in with the psychology of design and why we make connections with people and things. Personalities are created within branding that use elements of graphic design to achieve this. I want to look further in depth at Branding and how design can distract away from the truth of the product or service.
A starting point for the question could be to look at historical events where graphic design, through advertising, products and brands has constructed our understanding and perceptions of truth. Looking in depth at brands which have created identities for themselves, and how graphic design helps to shape them. This could then move onto how perceptions are changed, what techniques are used, and what really is truth.
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