OUGD501 Study Task 05: Studio Brief 2 - Research (Target Audience)

Target Audience:

As stated on their website Batchelors products are aimed at busy British families. This is due to the quick and simple meal solutions that taste great. The target audience can also expand beyond families to students, as from talking to a number of my peers Super Noodles are a quick and easy snack that are very cheap.

The 3 main factors that brings appeal to Super Noodles:
1. Quick
2. Cheap
3. Easy

As I want to create a luxury appeal for this product, the target audience while still being interested in the 3 main factors, will expect a higher quality product or at least the illusion of that.

Personas:

A
Name: Carol Smith
Age: 38
Job role: Nurse
Income: £26,000
Nationality: British
County: Leicestershire
Mum of 2 has a busy lifestyle so needs something quick to feed the kids, but wants high quality food to cook the kids.

B
Name: Max Wood
Age: 18
Job role: Student
Income: Student loan / part-time job
Nationality: British
County: Kent
First year at university, doesn't really know how to cook, wants a quick and easy meal before football practice.

C
Name: Chris Styles
Age: 25
Job Role: Intern
Income: £24,000
Nationality: British
County: Nottinghamshire
Single, lives alone in a flat, likes to go to the pub with mates, needs a quick meal before he goes out.

These personas represent the type of audience I will be targeting.