Colour is an important aspect of the design decision as it plays a big role at representing the brand and influencing consumers decision to buy.
Red:
Evokes a passionate and visceral response. It is a colour that increases your heart rate, makes you breathe more rapidly, and activates the pituitary gland.
Purple:
Is a sophisticated yet mysterious colour. The richness of this colour tips its hat to the royalty and elegance found deep within us.
Blue:
Is arguably the most popular choice for a brand colour. Blue is thought to put people at ease as it is reminiscent of the sky and the ocean.
Green:
Synonymous with calm, freshness and health. But there is a wide variation between its shades. Deeper greens are associated with affluence, lighter greens with serenity.
Yellow:
Because yellow is reminiscent of the sun, it communicates hope and optimism. Yellow stimulates creativity and energy, and it's brightness is useful to catch the customers eye.
Orange:
Combines the brightness and cheer of yellow with the energy and boldness of red to make a colour that is full of life and excitement
Brown:
Speaks of earthly simplicity, as well as strength and durability. However use caution as browns remind people of dirt.
Black:
Used by companies that wish to boost a classic sophistication. Black works especially well for expensive products.
White:
Represents purity and cleanliness. With this in mind, white is a popular choice for healthcare and child-related businesses.
RESOURCES
WEB
- http://theultralinx.com/2012/06/colours-brand-infographic/
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