Outcomes / evaluating results (1 A3 design sheet)
Evidence of your final outcome/solution. You must critically explain / justify your solution in reference to the brief / audience. You must also explain how your final solution relates to your critical writing/research using at least 3 references.
A luxury redesign of Super Noodles, to fit in with the high-end food market.
Each element of the design persuades the consumer that it is a luxury product. The design uses a clear, simple layout, capitalising on minimal design to produce a high-end look. Organisation of each element and structure produces a more ordered design. The large scale star catches attention while only half showing provides intrigue that doesn't appear tacky. The typefaces stroke width is consistent and thin which helps it to appear elegant. Colour is utilised appropriately with a black background and bright pops of yellow, while the star is a metallic blue referencing the old packaging, and adding to the overall quality. This striking colour contrast will appeal to the 20 - 30 year old market, as its engaging and loses the cheapness of the old design.
Consumers are ‘secure in the belief that these are not indulgences but investments in the family.’ (Sudjic, 2008, pg 5), luxury design proposes you are paying for a better product, when design could just be hiding the truth. Society convinces us that luxury is a necessity, ‘Luxury has expanded unstoppably from a craft into an industry’ (Sudjic, 2008, pg 92) products like Super Noodles can easily be transformed purely based on design, yet the product is the same. Luxury even in food items has become a source of power and status as Josef Hoffmann said ‘because we believe that owning beautiful things makes us beautiful too.’ (Sudjic, 2008, pg 117).
Making the design more beautiful and simple, as opposed to garish and over-designed appeals to the audience as they believe the simple 'truth' it is showing.
Product Range:
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