Doing some rough sketches of how the box could potentially look helped me to get better focus for this project as I have really been struggling with it. My aim was to use the minion to give Harvest Morn's Choco Rice better brand status so that it could compete with the likes of Kellogg's. It will also hopefully persuade the consumer to buy this product over Kellogg's.
My overall aim with this project is to show how certain design techniques can influence the consumer to buy a product. With this I am showing how a famous person or in this case a famous character that kids love can be used to sell a product and increase desirability.
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