To package their children's meals one of the big things they do to entice children is put film characters or other children's characters on there. It is often garishly decorated with bright colours and over crowding of images. It could also include interactive games and most famously it was about what toy you would be getting inside. Putting toys with food items makes the food item seem more desirable to the child.
McDonald's wouldn't keep using this technique if it wasn't successful, consumers obviously buy into the idea. That is why within my own project I think utilising this will be a big selling point within the design.
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